Choose Your Why Well
I've been working on my business goals the past few days, and here is what I'm thinking: Inauthentic why's create disingenuous goals.
It doesn't matter how great, noble, or beautiful your why sounds. If it doesn't resonate in the recesses of your spirit and drive you to put in the time, energy, sacrifices needed to make it happen, you're lying to yourself.
It might not seem dangerous, but on top of this stands every goal you will write.